Moroccan style with a California Twist

صحراء

 
 
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Salaam Aleikum,

my name is Sofia Badaoui.

I was born in France to a French mother and Moroccan father. Growing up between Morocco and France, Moroccan clothing and style have been an integral part of my life. Shuffling around as a child in a pair of babouche and a child-sized kaftan.

In the spring of 2015, I created my first line of clothing designed in Los Angeles and hand sewn in Marrakesh. This clothing line known as Calicouz, was my first attempt at combining Moroccan traditional fashion with Californian street style. The line was a success and opened my eyes to other ways to bring together these two cultures.

in 2020, I started to create moroccan rugs illustrated with amazigh symbols and my vision of today’s world.

calikesh is a bridge between california and morocco using different mediums to express serenity without border.

With Love,

Sofia Badaoui

(Badaoui means “Desert Dweller” in Amazigh language)

Credit photos @prooooof

 
 

EXHIBITIONS :

HeyThere Projects, JOSHUA TREE - USA 2022

AYZENBERG, LOS ANGELES - USA 2023

Riverside Studios, LOS ANGELES - USA 2023

Venice Family Clinic Art Walk + BONHAMS, 910 Abbot Kinney Blvd, VENICE - USA 2024